What We Do
Helping people prepare for, find, and keep good jobs.
Goodwill is here to help you navigate your career journey.
Goodwill strives to enhance the dignity and quality of life of individuals and families by helping people reach their full potential through education, skills training, and the power of work.
We can connect you with the training, programs, or resources you need to meet your goals.
3,327
People Were Provided Workforce Development and Support Services in 2024
413
People Placed Into Competitive Jobs in the Community
$18
Average Hourly Wage of People Placed Into Jobs Through Goodwill
The Power of Work
Opening Doors to Opportunity for Every Job Seeker
Working to meet the needs of all job seekers—including people with disabilities, criminal backgrounds, and other specialized needs—Goodwill offers a broad range of employment and training programs and other support services to fulfill a diverse set of community needs.
Goodwill’s Triple Bottom Line
Goodwill Industries is a social enterprise, operating viable business lines that serve its mission through entrepreneurial, sustainable, earned-income strategies. Goodwill’s business model provides valuable work and training opportunities for people with disadvantaging conditions, protects our environment through recycling and reuse, and contributes to the economic health of our community.
People
Socially Equitable
Planet
Environmentally Sound
Prosperity
Economically Feasible
Learn More About What We Do
Retail Stores & Donations
We operate 17 stores and donation centers throughout West Michigan. Committed to quality and customer satisfaction, our stores are conveniently located, well organized, and offer exceptional value on gently used clothing, books, furniture, and other household items. We also participate in Goodwill’s national online auction site, ShopGoodwill, which features artwork and collectibles. Made possible by generous donations from the community, store revenues are channeled back into job training programs.
B2B Services
Beyond retail operations, Goodwill operates several business-to-business enterprises. Our janitorial division maintains contractual partnerships with area businesses. Goodwill’s workforce development division assists local human resource staffs with employee recruitment, screening, testing, temporary staffing, and more.