Helping people prepare for, find, and keep good jobs is what Goodwill is about.
Goodwill strives to enhance the dignity and quality of life of individuals and families by helping people reach their full potential through education, skills training, and the power of work.
Working to meet the needs of all job seekers — including people with disabilities, criminal backgrounds, and other specialized needs — Goodwill offers a broad range of employment and training programs and other support services to fulfill a diverse set of community needs.
Our Impact in 2024
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people were provided workforce development and support services
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people placed into competitive jobs in the community
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average hourly wage ($) of people placed into jobs through Goodwill
Goodwill Industries is a social enterprise, operating viable business lines that serve its mission through entrepreneurial, sustainable, earned-income strategies. Goodwill’s business model provides valuable work and training opportunities for people with disadvantaging conditions, protects our environment through recycling and reuse, and contributes to the economic health of our community.
Goodwill’s Triple Bottom Line
People
socially equitable
Planet
environmentally sound
Prosperity
economically feasible
Programs and Services
Goodwill is West Michigan’s largest nonprofit provider of education, training, and career services for people with disabilities and other barriers to employment. Our broad range of programs and supports serve a diverse set of individual and community needs.
Retail Stores and Donations
We operate 17 stores and donation centers throughout West Michigan. Committed to quality and customer satisfaction, our stores are conveniently located, well organized, and offer exceptional value on gently used clothing, books, furniture, and other household items. We also participate in Goodwill’s national online auction site shopgoodwill.com featuring artwork and collectibles. Made possible by generous donations from the community, store revenues are channeled back into job training programs.
B2B Services
Beyond retail operations, Goodwill operates several business-to-business enterprises. Our janitorial division maintains contractual partnerships with area businesses. Goodwill’s workforce development division assists local human resource staffs with employee recruitment, screening, testing, temporary staffing, and more.